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Improving on-ground B2B sales efficiency through design
2024 · Indonesia & Philippines · FMCG-Ops · Application Design
As the sole designer managing an international startup's (&frnds) entire digital B2B ecosystem, I spearheaded a project to improve on-ground business efficiency for the sales fleet.
I led research, design, worked closely with the business and ops teams, and field-tested prototypes through mixed methods research to evaluate the app's effect on-ground.
Disciplines
UX Research
Interface Design
Usability Testing
Mixed Method Research
A / B Testing
In-depth Interviews
B2B salesman app for on-ground efficiency
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