Genetic hair loss affects many, of which several patients undergo a prescribed treatment journey. The challenge arose where the patients' actions vs their expectations didn't align. Where they wanted to see results, but quit before they could. Why was this happening and what was the missing link?
[this project is currently being executed]
Fixing the hair fiasco
Service design | UX design | Behaviour change
[unfortunately details regarding the problem statement and research cannot be shared publicly yet, so here's a quick abstract :
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After analyzing the behavioural challenges affecting the patient's treatment timeline, a journey map inclusive of all possibile interactions was blueprinted.
Next, insights were drawn from existing and past initiatives that aimed at addressing the behavioural challenges .]
[NOTE: After the expert & patient interviews, and digital ethnographies, insights and relevant findings were drawn and ecosystems of interaction were mapped]
3 concepts went forward to be detailed out into behaviour change initiatives. The solutions cannot be currently revealed or detailed out publicly yet. Apologies for the inconvenience.
This is the final patient journey map/service blueprint w.r.t. points of intervention of the 3 concepts and their correlating factors [details deliberately blurred].
Bri Williams behavioural prompts
Tools used to map patient mind states and direct behaviour change
Semiotic mapping
B.J. Fogg's behaviour change model
/Gratitude where due/ : to Boris Gomes and Pranjul Sati, for mentoring and guiding me as core members of the project, and teaching me patiently throughout the process.